Victoria Laine, RHN – photo by Stephanie Seaton (

As with so many food based businesses Blissful Belly Whole Food Co. was born out of necessity and passion!

Victoria Laine has been educating people about the benefits of whole food for decades as a registered holistic nutritionist. She’s been a vegan long before vegan was a popular trend. Watching and helping her grandma bake (and consume) pies, cakes, muffins, cookies, squares, and cinnamon buns was the impetus for her life-long love of baking.

When she was diagnosed with celiac disease in 1999 there were many failed attempts to replicate her grandma’s recipes. Tears were shed, curses were shouted, but with stubborn perseverance she began to turn out delicious, moist gluten-free, dairy–free, egg-free goodies for family and friends.

Then when her adult vegan daughter was also diagnosed with celiac disease, and working in small towns for a week or several at a time, she challenged herself to develop a “just-add-water” breakfast cookie mix that could be baked in a toaster oven.

After a several attempts she was successful, and her daughter was thrilled. If a cookie mix was possible she thought, why not a muffin mix? When that proved do-able, and a third and fourth mix were developed. Other family and friends – even those with no dietary needs or preferences – started exclaiming their pleasure and enjoyment!

Starting a food-based business is not an easy task. Along the way there’s been many hurdles, as well as much encouragement and support.

This Blissful Belly customer is an example of the reason we continue to serve and grow…

“I purchased two of your products, the black bean brownie mix and the cherry granola cookie mix, and tried a sample of the cornbread. They are wonderful. As someone who has had to go gluten free, kicking and screaming, your products taste good and I do not feel I am missing anything. I feel good after eating your product. I will be purchasing more, as I feel I have my money’s worth with them. So many gluten free/vegan products sacrifice taste but your products do not. Thank you for that.”  – Jennifer Dalawrak, Vancouver, BC.

We’d love to hear from you too. Thanks for your interest, and happy baking!

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